THEME 04Humanities

In the end, it comes down to human nature

Some questions code can't answer. We start there

People form relationships with an AI's character. University research shows it. ddai defines that character with linguistics, psychology, and narrative, and turns it into standards teams can measure and run.

What the research shows

  • 01

    People feel heard by AI

    Experiments with US participants tested whether talking with an AI companion reduces loneliness. It did, after a single session and across seven days, and feeling heard explained more of the drop than the chatbot's performance.

  • 02

    So a sudden change of character feels like a loss

    Using Replika's removal of erotic role play as a natural experiment, the authors studied what app updates do to AI companion users. Users mourned the loss and devalued the new AI, and perceived discontinuity in its identity explained how much.

  • 03

    Too much dependence does harm. Character design needs limits

    The team classified affective cues in over 3 million ChatGPT conversations and ran a 28-day randomized controlled trial with 981 participants. The heaviest use correlated with more self-reported signs of dependence, and voice effects varied with initial emotional state and usage time.

  • 04

    The deeper the understanding, the more accurate the AI

    The team built an LLM agent for each of 1,052 Americans from that person's interview and survey answers. On held-out GSS items, agents reached 83% (interviews), 82% (surveys), and 86% (both) of each person's two-week retest consistency, versus 74% for demographics alone.

People form relationships with an AI's character

That makes character a question of understanding people before it is a technical spec.

Three disciplines, one design method

  • LinguisticsTurns voice, tone and sentence structure into explicit rules.
  • PsychologyExplains the relationships and emotions people form with AI.
  • NarrativeBuilds a character that feels like one consistent person.

Research behind this design

  • AppleRelationships

    Human-like talk reads differently when an AI says it

    Sunnie S. Y. Kim, Margit Bowler, Leon A Gatys · arXiv 2026

    In 21,000 conversations with four LLMs, human-like behaviors were common but varied by model and user. Human raters judged relationship-building less appropriate from an LLM than from a person, and boundary-keeping more appropriate.

    ddai insight

    Whether a remark fits depends on who says it. Relationship talk that works between people fits an AI less, while drawing boundaries fits an AI better than a person.

    Examining Human-Like Behaviors in LLMs: A Multi-Dimensional Analysis of Model Behaviors, User Factors, and System Prompts

    Read the paper
  • OpenAI · MITRelationships

    The heaviest ChatGPT users report more signs of dependence

    OpenAI · MIT Media Lab · Jason Phang, Pattie Maes et al. · 2025

    The team classified affective cues in over 3 million ChatGPT conversations and ran a 28-day randomized controlled trial with 981 participants. The heaviest use correlated with more self-reported signs of dependence, and voice effects varied with initial emotional state and usage time.

    ddai insight

    An AI voice's emotional effect isn't fixed at design time. The same voice works differently depending on how the listener feels at the start and how long they keep talking to it.

    Investigating Affective Use and Emotional Well-being on ChatGPT

    Read the paper
  • HarvardRelationships

    When an app update breaks an AI companion's identity

    Harvard Business School · Julian De Freitas, Noah Castelo et al. · 2024

    Using Replika's removal of erotic role play as a natural experiment, the authors studied what app updates do to AI companion users. Users mourned the loss and devalued the new AI, and perceived discontinuity in its identity explained how much.

    ddai insight

    For an AI people have bonded with, an update reads more like a replacement than a repair. Even an improvement brings loss when the AI no longer feels like the same one.

    Lessons From an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

    Read the paper

Work

The expertise inside the work

  • 04

    Character for a digital human

    Expertise
    Character design and narrative
    Method
    Set background, values, and verbal habits, then verify them through dialogue
    Deliverables
    Character bible and dialogue data
  • 06

    Corpora and public data

    Expertise
    Large-scale language data collection and cleaning
    Method
    Set collection and quality criteria, then review at each stage
    Deliverables
    Corpora and quality reports
  • Contact us

    Building a robot or an agent? ddai designs its character and judgment.
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  • ddai

    Before AI can stand beside people, it needs a character and a way to judge. ddai designs both.

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